Welltech

The Brief

Trendy Grandad were appointed by Welltech to take full ownership of their YouTube channel; YouTube strategy, video production and channel management

Welltech operates in one of the most competitive spaces on the platform. Health and wellness on YouTube is crowded, noisy, and full of content that looks the same. The challenge was to cut through by creating videos that genuinely serve their audience while building a channel that grows consistently and ranks where it matters.

The brief was clear: make great YouTube first content, make it regularly, and make sure the right people find it.

What We Deliver

1. 2x long form video per month
2. 10 shorts per month
3. End to end YouTube video production
4. YouTube strategy : Packaging, titles and thumbnails.

The Monthly YouTube Production Process

YouTube is an always on social channel. Which means brands need to feed it with content consistently. This is why Remitly appointed Trendy Grandad on a monthly YouTube video & strategy retainer. In short, we ideate & produce YouTube videos for them on a monthly basis ensuring that there is content always to be posted. Below is a step by step process of how the retainer works;

1. Strategy

‍Every month starts with ideas and YouTube packing. We research trending topics, audience behaviour and competitor content to build a content plan that puts Remitly in front of the right people. YouTube is a click, watch and retention platform. Which means that the click is 50% of the video and why it's so important to create incredible thumbnails and titles first before you even think about the video production.

2. Pre-Production

Once the ideas are signed off, we handle everything before the camera rolls. Scripting, shot lists, casting, locations, scheduling - all planned and prepped so shoot day runs without a hitch.

3. Production

Now it's time for shoot day. We bring the full Trendy Grandad production team and handle everything on set - direction, filming, and making sure every piece of content looks and feels right for YouTube. We offer end to end video production and Trendy Grandad that is efficiently carried out by our amazing in-house production team.

4. Editing

Raw footage becomes finished content. We edit for retention, add titles and graphics, and package each video with thumbnails that we've produced in the strategy building stage before we did the production.

5. Analysis

After every video goes live, we review the data. Watch time, click-through rate, audience retention - we use the numbers to make the next video better. Every month, the content gets sharper.