Sumsub

The Results

5,000,000 views. Collectively, across Instagram Reels, YouTube Shorts, and the main long-form video on YouTube. Built social-first from the start.60x the channel average, and one of the strongest results Sumsub's channel has ever seen for a long while.

How We Produced It

Title and thumbnail locked, step one was done. Step two: budget. What's this going to cost, and how do we actually make it happen? We built a camera setup Erin West could run herself, simple enough to shoot on the move, robust enough to document everything. She travelled to Nigeria; we mapped every location in advance.

Then came the edit. This is where a YouTube video production company earns its name: build an edit that hooks in seconds, delivers on what the thumbnail promised, then holds the audience for the whole story. Because that's what a documentary really is, retention. Payoffs. Moments. Tension, building the whole way through

The Strategy

Sumsub's channel wasn't performing. So we didn't guess, we built the strategy together, collaboratively, before a single frame was shot. More effort. Bigger payoff. The result: a video running 60x above channel average. That's the job of a YouTube strategist: get the story right before the camera comes out.

1. Send Erin West.
2. Nail the title.
3. Nail the thumbnail.
4. Make an incredible video.

Title and thumbnail always come first. If it's a clickable title, it can be made, however hard it is to produce the actual video!