Remitly

The Brief

Remitly appointed Trendy Grandad to be their YouTube video production & YouTube strategy partner with one goal in mind; create edutainment content for their YouTube audience. Remitly serves a global audience of people sending money across borders — a community with real financial questions, real stakes, and real stories. The opportunity was clear. Stop making dry, forgettable finance content. Start making videos that educate, entertain, and build genuine trust with an audience that has plenty of other places to spend their time.

What We Deliver

• x2 long form YouTube videos per month
• End to end YouTube video production - Pre-production, production, editing & animation.
• YouTube strategy - Packaging, titles & thumbnails

The Monthly YouTube Production Process

YouTube is an always on social channel. Which means brands need to feed it with content consistently. This is why Remitly appointed Trendy Grandad on a monthly YouTube video & strategy retainer. In short, we ideate & produce YouTube videos for them on a monthly basis ensuring that there is content always to be posted. Below is a step by step process of how the retainer works;

1. Strategy

‍Every month starts with ideas and YouTube packing. We research trending topics, audience behaviour and competitor content to build a content plan that puts Remitly in front of the right people. YouTube is a click, watch and retention platform. Which means that the click is 50% of the video and why it's so important to create incredible thumbnails and titles first before you even think about the video production.

2. Pre-Production

Once the ideas are signed off, we handle everything before the camera rolls. Scripting, shot lists, casting, locations, scheduling - all planned and prepped so shoot day runs without a hitch.

3. Production

Now it's time for shoot day. We bring the full Trendy Grandad production team and handle everything on set - direction, filming, and making sure every piece of content looks and feels right for YouTube. We offer end to end video production and Trendy Grandad that is efficiently carried out by our amazing in-house production team.

4. Editing

Raw footage becomes finished content. We edit for retention, add titles and graphics, and package each video with thumbnails that we've produced in the strategy building stage before we did the production.

5. Analysis

After every video goes live, we review the data. Watch time, click-through rate, audience retention - we use the numbers to make the next video better. Every month, the content gets sharper.