Netflix

Production Type

Social-First

Deliverables

x1 social video in x4 aspect ratios

Results

5M+ views

Netflix approached Trendy Grandad seeking a social-first production company to help them ideate, produce, film & edit the new VIP introduction trailer for season 3 of Squid Games The Challenger. Our incredibly highly skilled strategy team turned around the creative ideation with 7 days with full sign off from Netflix. Immediately after, our production team pulled off the filming and turned around the edit with 48 hours post filming.

What We Delivered & Our Role

Across the 2 hour filming session filmed with 8 VIP celebrities, we delivered x1 social-first asset that was optimised for Instagram, Facebook, TikTok & YouTube. Trendy Grandad were Netflix's social-first video production partner and were responsible for the entire end to end production. From creative direction, pre-production, scripting to filming, art direction & post-production.

Results & Client Testimonial

Across all social platforms, the trailer amassed over 10+ Million views | YouTube, Instagram, Facebook, X & TikTok. Overall the client feedback was glowing with a testimonial saying 'We are really happy with the results Trendy Grandad produced for us. On such a short timeframe the TG team managed to execute creative strategy, production & publish the trailer all within one week - a true success!'