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So, You Want to Film a YouTube Video in London?
Great. Join the club.
Between the brainstorming, scripting, thumbnail planning and keeping your boss happy with “something polished but authentic,” there’s one very real logistical hurdle you’ll need to figure out early on; “Where exactly are we filming this?:
Because while London might be bursting with creative energy, it’s also packed with choices, studios, co-working spaces, fake offices that look more stylish than your real one, and chaotic-but-cool street setups that come with bonus sirens and pigeons.
The good news? As a Youtube Video Production company, we've been doing this a while, and we know exactly what works, what doesn’t, and which locations are worth your budget (and which to avoid entirely).
Whether you’re filming product demos, interviews, animated explainers or good old-fashioned YouTube ads, here’s where the pros are shooting in London, and how to pick a spot that won’t leave you tearing your hair out in post-production.
If you’re after a clean, controlled environment where audio, lighting and camera angles don’t make you want to cry in post-production, a studio is your best friend.
Popular London Studios Brands Love:
Studios give you full control over your equipment, sound, lighting, and video editing, which means fewer surprises, and less explaining to your manager why the intern’s phone footage doesn’t quite scream “premium content.”
We’re a London video production company, trust us when we say we’ve all seen it: a brand video shot in their own office, showcasing “the culture.” You know, latte shots, laptop typing, the odd plant. The idea is to look relatable and professional, like a modern business that just happens to be camera-ready.
If you’re lucky, your office lighting isn’t a fluorescent crime scene. If not, you’ll need pro equipment, a videographer who knows how to fake natural light, and a strong storyboard to guide the shoot.
And if your real office is more “backroom broom cupboard” than Soho penthouse? Rent a fake one. Loads of brands hire slick office-style sets to keep the illusion (and the views) alive.
London is overflowing with WeWork-style spots that look like they were designed purely for thumbnails.
Think leafy plants, neon signs that say “Create,” and communal coffee bars that scream creativity. These spaces are usually available to hire by the hour or day, some even come with built-in filming gear or small podcast booths.
Favourites include:
If your marketing strategy involves appealing to young professionals, start-ups, or the “I built my business from my garage” crowd, this is your zone.
Some brands opt for real-world, street-style videos. It’s all very “raw and real”, think shots along Southbank, walking meetings through Shoreditch, or high-energy cutaways of London hustle.
This style is great for engagement, especially if you’re in a creative industry or targeting a younger, more urban audience. But let’s not lie, it’s unpredictable.
Between permits, pigeons, and traffic noise completely ruining your audio, it’s a risky choice. Work with a pro crew who know how to plan, mic up talent, and grab what they need before the clouds roll in.
Id sit donec fermentum quis facilisis sagittis velit pulvinar sollicitudinat dolor aliquam risus ultricies cras tortor est lacus vitae scelerisque ac aliquam rutrum mattis mauris commodo invitaeleo odio amet mi pulvinar in sagittis quis auctor vestibulum quisque tristique sagittis non ullamcorper donec.
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis dolor sit amet consectur.
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. Porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
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Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec
Launching a beauty brand? A luxury tech product? A new service promising to transform your work-life balance? Enter: the rented townhouse.
You can hire beautifully styled homes through sites like Amazing Spaces, The Location Guys, or Peerspace, complete with curated shelves, perfect lighting and zero drying laundry in the background.
Ideal for YouTube thumbnails that catch the eye, or lifestyle-led brands looking to make a splash with their first few uploads.
Plus, you won’t have to stress about tidying your actual house to studio standards. You're welcome.
Some brands build their own set, either in a hired studio or warehouse space. That’s commitment.
It’s perfect if you’re making regular content: weekly episodes, tutorials, niche interviews, or ongoing campaigns. This is especially useful for YouTubers, creators or businesses growing their subscribers and aiming for consistency across the channel.
But let’s be real: it’s not just about a lick of paint and a ring light. You’ll need a video production agency that can plan the layout, handle lighting, audio, editing, and the actual upload schedule.
A set build is great for reinforcing branding, locking in your niche, and showing your viewers you actually know what you’re doing.
It’s easy to get fixated on location, but without:
...your YouTube video might look beautiful, but still flop.
Creating effective video content isn’t just about finding a cool backdrop and hitting record. It’s about knowing your audience, what platforms you’re on, your tone of voice, and what drives those sweet, sweet views.
That’s where a video marketing agency becomes your not-so-secret weapon. They bring structure, creativity, and the kind of experience that saves you from common mistakes (like forgetting to hit record, yes, it happens).
Next time someone says, “Can’t we just make a quick YouTube video in the office kitchen?”, smile sweetly, nod politely, and send them this blog.
Or better yet, work with people who get it. We help businesses create video content that doesn’t just look good, but performs.
From pre-production to scripting, shooting, video editing, and uploading, to getting it out on social media, we manage the entire process, so you don’t end up with 12GB of awkward footage and a missed opportunity.
Fancy making something your viewers, subscribers, and boss will actually enjoy? Get in touch. We know exactly where to make it happen.